Diploma in Tennis Management

Diploma in Tennis Management

This innovative and cutting edge curriculum from WIFA and IACCI gives you the complete range of knowledge and skill-sets to help you learn and achieve an industry body Diploma certification and turn you in to a certified Tennis Professional.

Through the course of 10 months you will learn:

1. Tennis Marketing

How to market Tennis successfully to various stakeholders.

How to create effective presentations to project value and ROI to sponsors.

Case studies from Wimbledon, Roland Garros, US Open, Australian Open and the IPTL League.

The business model of the IPTL League.

Understanding models of revenue generation through Licensing and Merchandising.

Using research metrics in Tennis.

Media rights and the role of Television broadcasting and Web streaming in Tennis.

2. Tennis Management

Principles of Management in Tennis.

The growth trajectory of Tennis in India and abroad.

Understanding Court Management.

Fan management and offline engagement and rewards programs.

Team Management.

Management case studies of Grand Slams, WTA and Masters.

Managing Public Relations and Advertising strategies of a Tennis Club and Academy.

Management of Tennis Federations.

Leadership Management.

Managing Budgets and Cash Flow for Tennis Clubs and Training Academies.

Taxation in Sport – Tennis and allied verticals.

3. Evaluating Player Performance and Enhancement

Technology-aided parameters and metrics in evaluating performance at various age groups.

Building a performance step up program through a non-stop interactive feedback loop.

Forecasting the peaking of highly talented Tennis players through data aggregation and mining.

Implementing a fitness and conditioning program for Tennis Players.

Injury prevention, mitigation and First Aid.

4. Operations Management

Planning and Execution of Tennis Events.

Match Day Experience.

Facility Management in Tennis.

Logistics Management for Clubs and Events.

Organising world class mega events in Tennis.

Optimising the performance of a Tennis Academyl.

Staffing and organisational role structure in a Tennis Club.

Planning and organising a Grassroots Development Structure – Local, City, State & National.

5. League and Franchisee Management

Event Management in IPTL.

Structure of Leagues in India vis-à-vis international leagues.

Managing and optimising Revenue Streams of a Franchisee Team in a League.

Understanding the Player Auction/Team compositions.

6. Analysing Match Performance

How to use visual data capture and analytical software to analyse match performance.

How to catalogue and reference match performances to track progress over a period of time.

7. Player Management and Representation

Responsibilities and governing regulations of an Agent.

How to enter in to representation contracts and agreements.

Representations and Endorsements.

8. Human Body Movement Analysis and Enhancement

Understanding the Human Body from a Tennis perspective.

Kinesiology: The movement of the human body for maximum efficacy.

Sports Drugs and Nutrition.

Physical and mental conditioning and recovery.

Psychological elements impacting Tennis.

9. Sports Law

Agreements and Contracts in Tennis – National and International.

Creating and protecting your Intellectual Properties.

Understanding the provisions of law related to insurance, bodily harm, reputation, child rights and gender discrimination in Tennis.

10. Digital and Social Media Marketing in Tennis

Digital Marketing of Tennis Events.

Fan acquisition and engagement through social media.

Creating value on Digital Platforms for sponsors.

Internships & Placements

Internships opportunities: During the course you will get options to work on Tennis Tournaments and Grassroots Development Programs.

Placements: A Student + Management Placement Cell will be constituted upon commencement of the course and will take down the placement preferences of the students. Interviews for job placements will be set up by this Placement Cell.


You will learn from senior Tennis industry practitioners (In India and abroad) – those who are currently leading and running Tennis clubs, leagues, events and federations thus allowing you to garner knowledge and important contacts. Faculty includes Directors and CEOs of Tennis Clubs, CEO’s and Presidents of Tennis Federations, CEOs and MDs of Tennis Management and Marketing Agencies, Current and Past Tennis Players, Lawyers working with Tennis Contracts and Agencies involved in organising mega Tennis Events.

Program Details for India’s first and only Diploma in Tennis Management

Field - Rs. 95,000 (inclusive of 18% GST) applicable from 18th January 2019.

We have students from cities around India and abroad who choose this Program as it allows them to pass out with a Diploma in Tennis Management by choosing their own study time through video tutorials and online practical monitoring and submissions. You will be taken through scheduled activity lists supplemented with project courseware and submission deadlines. You will also be able to undertake practical training in your city and submit your learning outcomes online.

Admission Procedure


For Diploma Certification: 12th Class Education completed in any field

For Post Graduate Diploma Certification: Graduation completed in any field

Aptitude Test: You have to obtain a minimum of 50% in the aptitude test. Questions are cognitive in nature and as it is a multiple choice assessment you only have to choose the right answer. No negative marking.

Prior registration for the Test is essential. Please call on 8454 833377 to register or send an email to join@skillanation.com

If you reside outside Mumbai then you can choose to give an ‘Online Test’. Please indicate this preference when you call or send an email for the Test.

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Skillanation - You had a good run in the Sharm El Shaikh tournament recently in doubles. What do you think is the key difference between the grassroots scene in India and abroad?

Kyra – When I started playing tennis I had to play with normal sized racquets and normal balls. Most other places abroad, even at the smallest of clubs, you start playing with a small size racquet, foam or decompressed balls and on a small dimension court.

We do not have a structured program in India for kids to play and even more than that how many people do you see playing tennis for fun or recreationally? For example, if you go to China or United States, every court is booked throughout the day and people are playing tennis even under floodlights. People in India do not look at Sports as a career. That has to change!

Most tennis tournaments in India do not have nutrition appropriate food and water. You are given a samosa and a packaged sugary drink at most. How do we expect to have world class tennis players at this level?

Moreover, very little support is given by the corporate sector with almost all of it going towards cricket. When my Dad would go to ask for sponsorships the response that he would get is “Are you not going to make your daughter study?” or “forget sport and let her study”. This mind-set has to change!

Skillanation - What do you think the Indian Tennis scene needs to grow more champions like you and Sania Mirza?

Kyra – You cannot put Sania and me at the same level – it’s like chalk and cheese!

If all these things as I mentioned before are done right, if the players are given a proper base and nurtured, if someone guides them and they have the right type of training then I don’t see why we cannot make champions.

Skillanation - In your experience does India need more professional Tennis Managers and Administrators?

Kyra – Yes, I think we do. We need to be guided in the right direction. Sponsors need to be brought in and that should be what a manager does. You can’t expect a player or athlete to look out for funds. They need to be on court training and giving it their all.

Skillanation - Can you share some advice for young girls who want to make it big in WTA because the path is so tough and expensive?

Kyra – I would encourage them to play. I can talk from personal experience that tennis has taught me at a very young age more than books ever could and the experiences and relationships you build with sport shape your character and stay with you forever.

I would definitely encourage young girls to take up sport but find the right people around them – the right coach, fitness trainer and manager. Because even though tennis is an individual sport you are as good as your team is!

Skillanation – What do you think about the Skillanation Diploma in Tennis Management Program?

Kyra – I think it is a step in the right direction and hopefully in the future it will be a necessity for every player to have a manager!